Work

AI Agents

Available January 2024

san@meetsan.com

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About me.

I'm obsessed with

I'm a software engineer with more than 10 years of experience in a variety of domains.

direct response marketing

It's what I practice, what I've built businesses around.

Head of Marketing Technology

Baltimore, MD ✌️

San Aung has 8+ years of hands-on experience in CRM, marketing automation, and direct-response demand generation. He spent nearly a decade at Deloitte, Accenture, and Oracle — advising Fortune 500 companies and federal agencies on digital transformation — before going all-in on building his own marketing systems.

In 2025 he founded Consultant Exit, a career placement service for senior consulting professionals, and ran the entire marketing engine himself — Meta ads, CRM workflows, email automation, the works. His newsletter, Second Ladder Intel, now reaches 52,000+ subscribers at a 44% open rate — consistently more than 2x the industry average. He also co-founded AltReach, an award-winning marketing automation agency that has served 160+ clients across the US.

Outside of work, he’s a certified bachata instructor and placed 3rd at the Latin World Cup in Medellín — which, he’ll tell you, teaches you more about rhythm and precision than any spreadsheet ever did.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.

He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Pssst…You can drag the photographs

Work Experience

Jan 2025 · Present

Founder & Head of Marketing

Consultant Exit

Built a full-funnel direct response paid acquisition system achieving 9.5x ROAS on a $9K/month Meta budget. Grew Second Ladder Intel newsletter to 52,000+ subscribers at 44% open rate. Automated lead qualification, CRM, and client delivery workflows across a 15-person contractor network.

Meta Ads & Paid Acquisition

CRM & Marketing Automation

Email & SMS Lifecycle

Lead Generation Systems

Direct Response Copywriting

May 2018 · Jun 2024

Program Manager, Marketing Technology

Deloitte Digital

Directed marketing technology and digital transformation engagements for Fortune 500 and federal clients. Managed $2M+ in paid acquisition across Meta, Google, and LinkedIn. Led enterprise web application programs using Adobe Experience Manager, cross-functional delivery teams, and built performance dashboards supporting executive decision-making.

Aug 2018 · Dec 2024

Co-Founder, Marketing Automation

AltReach

Co-founded an award-winning digital marketing and automation agency. Managed $500K+ in Meta Ads spend across 160+ clients in fitness, solar, home services, and coaching verticals. Built 100+ marketing funnels integrating CRM, email, SMS, and paid media. Reduced client manual tasks by 60% through automation workflows.

Oct 2016 · Nov 2019

Digital Transformation Lead

Accenture

Coordinated cross-functional delivery of USCIS digital modernization program, supporting 1M+ online immigration applications within one month of launch. Managed project workstreams across system implementation and change management, reducing manual data entry by 40%.

Feb 2015 · Oct 2016

Functional Consultant, Enterprise Systems

Oracle

Served in Oracle Consulting’s implementation practice as a functional consultant. Gathered business requirements, developed use cases, and coordinated UAT testing across Oracle ERP and Siebel CRM enterprise implementations. Managed client relationships as the primary liaison between technical teams and business stakeholders.

Education

Jan 2016 · Jan 2018

Master of Business Administration

James Madison University

Focused on strategic management, marketing, and entrepreneurship. Built the business and leadership foundation that anchors a career spanning enterprise consulting, digital transformation, and marketing technology.

Jan 2011 · Jan 2014

B.S. Computer Information Systems

University of Maryland

Developed a strong foundation in computer science and information systems, bridging technical implementation and business applications — the combination that later powered enterprise CRM and digital transformation work.