Hi, I'm San

I spent a decade at Deloitte, Accenture, and Oracle before finally leaving the Management…

About

Head of Marketing Technology with 8+ years leading digital technology implementation and transformation engagements for Fortune 500 clients, federal agencies, and high-growth businesses. Career spans enterprise consulting at Deloitte Digital and Accenture to founding and operating a boutique digital marketing automation agency, combining large-scale program delivery with owner-operator execution. Known for building marketing and sales systems that convert: 52,000+ subscriber newsletter at 44% open rate, $2M+ in managed ad spend, and 15,000+ leads generated across 160+ clients. Award-winning marketer recognized for innovation in marketing automation and campaign results across paid media, email, and conversion systems.

Work Experience

Education

James Madison University
Master of Business Administration (MBA)
01/2016 – 01/2018
University of Maryland
Bachelor of Science, Computer Information Systems
01/2011 – 01/2014

Skills

communication
leadership
strategy
CRM & Marketing Automation
Digital Transformation
Direct Response & Demand Generation
Marketing Operations
Lifecycle Marketing
Demand Generation
Direct Response Marketing
CRM Workflow Automation
Lead Scoring
Lead Nurturing
Marketing Funnel Architecture
Paid Media Strategy
User Acquisition
A/B Testing
Campaign Optimization
Marketing Analytics
Multi-Touch Attribution
Program Management
Project Management
Change Management
Cross-Functional Team Leadership
Stakeholder Management
Email Deliverability
Performance Reporting
Executive Dashboards
Creative Testing & Optimization
VSL Funnel Development
Salesforce CRM
Adobe Experience Manager
Meta Ads
Google Ads
LinkedIn Ads
Adobe Analytics
Tag Manager
Close CRM
Looker Studio
problem-solving
attention to detail
data hygiene
privacy compliance
Data analysis
Behavioral marketing
Customer lifecycle strategy
AI-assisted tools
Paid Social Strategy
Conversion Optimization
Performance Analysis
Scrum Master
AI/ML
Strategy and transformation capabilities
Technology innovation and organizational transformation
Program management and business development
Data management, data analysis, and data visualization
Executive communication
Customer management
Data Science
Program and project management
Strategic Mindset
B2B Lead Generation
Digital Advertising
Performance Tracking
Audience Targeting
Keyword Strategy
Account Management
Lead generation data
Segmentation strategy
Cross-functional influencing
Analytical skills
Send-time optimization
Dynamic content
AI-driven personalization
User psychology
Writing
Research
SMS marketing
Customer segmentation
Communication skills
Strategic thinking
Project management methods
Business intelligence
Cross-functional collaboration
Microsoft PowerPoint
UI and UX
Artificial intelligence
Process automation
Google Analytics (GA4)
CRM marketing
Customer journey mapping
Retention marketing
Client relationship building
Collaboration
Content strategy
Data-driven decision-making
Marketing Strategy & Planning
Email Platforms & Automation
Excel / Reporting
Audience Management
Campaign Analysis
Windows 10
Intel i5
M1 processor
Sales Navigator
CRM or ERP integrations
Website analytics
Web development concepts
AI capabilities
Digital experience optimization
Performance optimization
Funnel metrics
Campaign analytics
Google ecosystem
Google AI tools
AI Tools
growth marketing
cross-functional team management
data-driven growth experiments
Marketing technology platforms
CRM systems
Digital marketing
paid media
performance marketing
funnel optimization
analytics tools
automation solutions
Google Docs
Google Sheets
Google Slides
reading comprehension
written communication
sound judgment
Customer journey
Email marketing
Analytical mindset
Problem-solving skills
API & Webhook Integration
MarTech Stack Integration
Enterprise Platform Implementation
Segmentation
HubSpot
Marketing Cloud
Marketo
ActiveCampaign
Klaviyo
GoHighLevel
Pardot
Hyros
Make
Zapier
Drupal
Marquiz
Qualified
retention
Personalization
CRM
Analytics
Looker
Agile
Cloud capabilities
Automation
AI
GenAI
LinkedIn
Excel
Copywriting
Braze
Email
SMS
Messaging
Salesforce
Mailchimp
Shopify
Asana
ClickUp
Jira
Monday.com
Linear
Trello
Notion
Airtable
Microsoft Project
Cordial
Attentive
Mac
B2B SaaS demand generation
Data
Claude
Figma
Google Analytics
CAN-SPAM
UTM
Salesforce Marketing Cloud
Canva
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Website

Second Ladder Intel

Fully automated end-to-end newsletter production pipeline that compresses a 3-4 hour manual workflow into under 30 minutes of review time.

AutomationNewsletterMarketing Ops

AltReach - Marketing Automation Agency

Marketing automation agency I co-founded. CRM, email/SMS lifecycle, and paid funnels for 160+ clients.

Marketing AutomationCRMEmailLifecycle

Consultant Exit - Email/SMS Lifecycle + CRM

Email/SMS lifecycle and CRM automation for a high-ticket coaching business. Focused on acquisition and show rates.

EmailSMSLifecycleCRMMarketing Automation

Deal Boardroom: Email, CRM & Newsletter Systems

Email marketing, CRM and website architecture, and Beehiiv newsletter launch for an agency M&A / DealCon brand.

EmailCRMBeehiivLifecycleMarketing Ops

GrowChannels — Automation & Sales Tech Support

Automation work and tech support for the sales team at GrowChannels (YouTube automation education company; worked with Raz).

AutomationSales OpsMarTechSystems
Contact

Get in Touch

Want to chat? Email me at sanaungmba@gmail.com · Baltimore, MD.

    San Aung · Tailr