Back to San Aung

Consultant Exit · Head of Marketing & Sales systems · 01/2025–Present

Consultant Exit - Email/SMS Lifecycle + CRM

EmailSMSLifecycleCRMMarketing Automation

At Consultant Exit (2025–present) I run Head of Marketing & Sales systems. Paid acquisition, CRM, and email/SMS lifecycle, aimed at getting qualified people to show up, not just growing a list.

I built Close CRM + Make.com + Marquiz flows and brought CPL from $68 down to $24, with a 67% qualified show rate. Email/SMS lifecycle sits around 40–55% open rates. Make.com and Gmail automation help onboard a 15-person team. Paid acquisition is about $9K/mo at 9.5x ROAS on Meta.

This is operator-level lifecycle and CRM work inside one business. It sits next to AltReach (multi-client MarTech builds) and Second Ladder Intel (owned newsletter ops).

Outcomes

- About $9K/mo paid acquisition; 9.5x ROAS (Meta) - CPL $68 → $24; 67% qualified show rate - Email/SMS lifecycle open rates 40–55% - Close CRM + Make.com + Marquiz automation - Make.com/Gmail onboarding for a 15-person team