Second Ladder
Second Ladder Intel
AutomationNewsletterMarketing Ops
Second Ladder Intel is my owned newsletter on Beehiiv. It’s a career-intelligence / AI-and-work list (consumer and career audience) — not a hiring-side B2B SaaS lifecycle program.
I run it as a full newsletter ops channel: audience growth, segmentation, send cadence, and production. To keep shipping without eating the week, I built an end-to-end automation pipeline for newsletter production that cut a 3–4 hour manual workflow down to under 30 minutes of human review.
Platform: Beehiiv (publication metrics via Beehiiv / Beehiiv MCP).
Outcomes
- ~44,297 active Beehiiv subscribers (Second Ladder publication; live 2026-09-08)
- 44.66% all-time open rate (Beehiiv)
- Newsletter production pipeline: 3–4 hours → under 30 minutes of review