Subscription Onboarding Email Built in Stripo for a DTC Coffee Brand
I built a first-box onboarding email in Stripo for Brightloom Coffee, a fictional DTC coffee subscription brand, to show how I put together lifecycle emails in a standard builder. The email lands right after signup and answers the one question a new subscriber has: when is my coffee coming? It opens with a hero line, "Your first box ships Friday," then shows the three coffees in the box, a clear Manage my subscription button and a short brewing tips section that gives people a reason to keep reading. I set it up with merge tags for first name, the unsubscribe link and the company address, so it drops straight into an ESP send. I also checked it in Stripo's desktop and mobile previews so the layout holds up on a phone.