Second Ladder Intel newsletter on Beehiiv

A large B2B newsletter I grow and run on Beehiiv (Second Ladder Intel). Built production automation that cut a 3 to 4 hour workflow to under 30 minutes of review.

Second Ladder Email Marketing Beehiiv Newsletter Lifecycle List Building Automation

Link: www.meetsan.com/work/second-ladder-intel

Second Ladder Intel is a large B2B newsletter I grow and run on Beehiiv. It is a career and AI-and-work list for a consumer and career audience. It is not a hiring-side B2B SaaS lifecycle program.

I run the channel end to end: audience growth, segmentation, send cadence, and production. To keep shipping without eating the week, I built an end-to-end automation pipeline for newsletter production. That cut a 3 to 4 hour manual workflow down to under 30 minutes of human review.

Platform: Beehiiv.