Marketo Journey Design: B2B SaaS Lead Nurture and Scoring

This is a journey design, a written spec and flow diagram, not a live Marketo build. I wrote it for Northbeam Analytics, a fictional B2B analytics company, because nurture is where scoring rules matter most. Leads enter from a content form or a webinar list. Practitioners and leaders get their own content streams, and anyone who runs out of content moves to a re-engage stream. The score mixes fit, like title and company size, with behavior, like clicks and pricing page visits. When a lead hits the MQL bar with a good fit grade, it syncs to Salesforce and leaves the program. I also spelled out suppression, send limits, exit rules and the KPIs I'd watch.