Lead Tracking Plan in Google Tag Manager for a Career Coaching Business
I built a Google Tag Manager container for Clearpath Careers, a career coaching brand I use to practice real marketing ops setups, so every lead action lands in GA4 as a clean event. The container has five triggers and five tags. A Google tag loads GA4 on every page. Then event tags capture the moments that matter for a coaching business: clicks on the Book a call button, lead form submissions with the form ID, scroll depth at 50, 75 and 90 percent, and outbound link clicks with the destination URL. I kept the variables tight. I turned on only the built-ins the tags need (Click Text, Click URL, Form ID, Page Path, Scroll Depth Threshold) and kept the GA4 Measurement ID in one constant, so swapping properties is a one-field change. I saved it as a named version, v1 Lead tracking plan, instead of publishing, which is how I'd hand a tracking plan to a team for review before it goes live.