Lead Intake Automation in n8n: Cleaning, Scoring and Routing for a Career Coaching Business

I built this n8n workflow because messy lead data breaks everything that comes after it. It's for Clearpath Careers, a fictional career coaching business, and it runs on a self-hosted n8n instance. New leads come in through a webhook. The workflow cleans up names, emails, phone numbers and career stage, then checks each record before it moves on. Every lead gets a score from quiz results, career stage, coaching interest and referral source. From there it sends the lead to sales follow-up, nurture or the newsletter, and it creates a task for the hottest ones. Bad submissions and failed syncs go to their own error path, so nothing disappears without a trace.