Iterable Journey Design: Subscription Renewal and Save Flow

This is a journey design, a written spec and flow diagram, not a live Iterable build. I wrote it for Kettle & Crate, a fictional meal kit subscription, because the days before a renewal are when people quietly cancel. The journey starts 14 days before renewal with a reminder that previews the next box. Five days later it checks whether the subscriber changed their plan or skipped a box. If they did, they get a confirmation and exit. If they looked at the cancel page, they get an offer to pause instead, plus an SMS nudge if they opted in. I also covered suppression for support cases and failed payments, exit rules, and the KPIs I'd track.