HubSpot Webinar Nurture with Re-engagement and Sunset

Most webinar follow-up I've seen stops after one replay email, and the people who never open anything just sit on the list forever. I wanted to show how I'd handle both ends, so I built this nurture workflow in HubSpot for Ledgerly, a fictional invoicing SaaS. After someone registers, the workflow sends the replay email and waits 3 days. Then it branches on an Engaged flag. Engaged contacts move to marketing qualified lead and their owner gets a task to follow up. Everyone else waits 7 days and gets a re-engagement email. A second branch checks again, and anyone who still hasn't responded goes down the sunset path. The workflow sets a Sunset flag and makes them non-marketing contacts, which keeps list costs down and protects sender reputation. I set up custom properties to support the branching so it's easy to report on who moved where.