Email & SMS Lifecycle Automation for Career Coaching Clients

I built the email and SMS lifecycle program that carries Consultant Exit's career coaching clients through the whole journey, from first lead to booked call to onboarding after payment. Leads come in through Marquiz quizzes and get qualified and routed into Close CRM with Make.com automations. From there, behavioral segmentation decides which nurture sequence each person gets, and the copy is written in a direct response style. Results: 40 to 55% open rates across the lifecycle programs. Cost per qualified lead dropped from $68 to $24, and qualified show rate reached 67%. I built the lead qualification and scheduling flow in under 30 days. Post-payment handoff, task routing and delivery workflows are also automated, which supports a 15-person team.