Braze Canvas Journey Design: App Activation and Churn Prevention

This is a journey design, a written spec and flow diagram, not a live Braze build. I wrote it for Stridewell, a fictional fitness app, because most app churn happens in the first week. The Canvas starts when someone creates an account. An in-app message asks them to set a goal. A day later, Audience Paths check whether they've done a first workout. People who haven't go into an experiment that tests push against email, with a holdout group. On day 7 the Canvas checks recent sessions. Anyone with zero gets a push, then a plan reset email two days later. I set quiet hours and frequency caps, and people exit once they subscribe or opt out of both channels.